Too much sugar.
Too much kiddy nonsense.
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First up —
No added sugar.
Nothing artificial.
You can pack something with all the right things. But if it tastes boring, looks babyish or feels like something their parents chose for them, good luck.
We want to make the good one the one they ask for.
That’s MAGNI.
A vitamin & mineral drink mix, made for kids 4+.

Why MAGNI?
I made this for my son, Theo.
He saw my protein shake one morning and wanted his own — not because it was healthy. Because I drink it, and he wants to be like me.
Every kid does. That’s the whole thing.
Turns out there’s an old story about exactly that:
In Norse mythology, Magni was the son of Thor.
When the adults couldn’t lift the giant Hrungnir from Thor’s body, Magni did.
He was three days old.
We’re not taking the three-days-old bit literally. But we liked what the story stood for:
Never underestimate what kids are capable of.
Magni
Born magnificent.

Andrew & Theo
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